Better technology and cheaper components are helping overturn myths about solar energy. Even though using the sun’s rays for electricity seems an obvious solution in a country like Australia, there have been a few barriers along the way. Historically, the investment in a solar system was quite high, which meant in decades past it was an expensive route to achieving cheap electricity. In January 2010, the New South Wales government decided it should do something about encouraging the use of solar energy and so introduced a feed-in tariff. The tariff meant that as solar electricity systems generated more energy than households needed, they could sell excess energy into the grid. The scheme was so popular, as people saw they could make money from generating electricity, that it had to be closed 10 months later, with disastrous effects for the solar industry and scaring many off using solar energy. Introduction of the scheme lead to boom conditions in the industry which evaporated once the scheme came to a halt, leading to many solar energy suppliers and installers not surviving. In the process, many consumers have fallen back on the myth that solar energy is expensive while at the same time they are seeing their energy bills rise. A big change in the meantime, though, has been the introduction of new technology and cheaper ways of making solar panels that is leading to plummeting solar prices while coal sourced energy prices continue to increase. According to one renewable energy producer, Mr Gerry McGowan, managing director of CBD Energy, there’s only two certainties about the direction of energy prices – renewables are getting cheaper and traditionally sourced energy can only get more costly. “We don’t need government subsidies to make solar energy competitive, technology has done that for us,” Mr McGowan said. “The sun’s rays cost nothing and today’s systems involve far less cost and are more effective, while everyone can see their quarterly energy bill going higher all the time,” Mr McGowan added. Average energy bills in NSW are now costing between 20 and 30 cents a kilowatt hour, reaching 43 cents at peak, while solar energy costs 5 cents. With the Independent Pricing and Regulatory Tribunal, which governs electricity pricing in NSW, already having approved a 17.6 per cent lift in prices for 2011, the differential with solar is set to widen further. Costs of installing a solar system range from $2,000 to $12,000, depending on size of system, giving payback periods of six years at projected electricity prices.
Read MoreCBD ENERGY SIGNS EXCLUSIVE, WORLDWIDE AND LONG-TERM LICENCE AGREEMENT TO USE WESTINGHOUSE® NAME AND TRADEMARK. The Board of CBD Energy Limited (‘CBD’) is pleased to announce that the Company has signed an exclusive, worldwide, long-term license agreement with Westinghouse Electric Corporation to use the WESTINGHOUSE® trademark as the corporate banner for its fast- growing solar business. CBD, a global leader in solar installations – operating in Australia, the US and UK – has installed more than 15,000 systems since 2010 in diverse locations throughout the World, stretching from the remote Pacific Islands through Asia, to Europe, and into the US. CBD has weathered economic and political reform, and in signing the license agreement, which extends for 10 years – with options for up to 30 years – the Company has demonstrated its long-term commitment as a leader in the renewable energy sector. By offering its products under the Westinghouse brand, CBD intends to convey to its customers that it is delivering quality products and services that can help them maximise the benefits of using clean energy. For more than 100 years, the Westinghouse name has stood for reliability and innovation. At the same time, the brand has been associated with the delivery of safe and efficient electricity, and smart products for the home, which have brought comfort and convenience to the lives of millions, at affordable prices. Commenting on the agreement, CBD’s Executive Chairman, Gerry McGowan, said: “This agreement marks an important milestone for CBD and delivers a trusted and immediately recognisable global brand. The license creates an exciting platform from which we can promote and grow our solar business, both in Australia and on an international basis. We are installing 20+ year assets and we want the customer to know that we are going to continue the Westinghouse tradition of servicing the generations to come. As CBD progresses towards its US listing, this landmark agreement can only enhance our endeavours for CBD to gain market recognition as a global leader in the solar field.” Westinghouse Electric Corporation Vice President Jim Davis, said: “CBD has demonstrated its ability to develop projects all over the globe. The Company has an entrepreneurial spirit which, when combined with our valued brand, will we believe deliver significant value for both companies.”
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